Gym’s ‘Quickie’ campaign raises eyebrows

16/06/2019 Posted by admin

Fit N Fast Charlestown has come under fire for its “Quickie” campaign.‘‘FANCY a quickie?’’

It’s the controversial advertising slogan from Charlestown gym Fit N Fast labelled ‘‘irresponsible’’ by at least one critic who says the company is subjecting employees to ‘‘sexual objectification, degradation and harassment’’.

David Leslie said he saw a female employee of the gym wearing a t-shirt with the words ‘‘Quickies 4 Sale’’ emblazoned on it outside Charlestown Square on Tuesday .

Confronted by how suggestive the slogan was, Mr Leslie said he asked the girl if the t-shirt encouraged unwelcome comments or attention. ‘‘Her sad reply was ‘‘I cop it at least three times a day’’,’’ Mr Leslie said.

The franchise’s ‘‘quickie’’ campaign centres around short workouts on varying equipment and the gym is believed to use several other similar slogans to attract new customers, including ‘‘Fancy a quickie… to lose weight?’’.

Representatives from Fit N Fast did not respond to questions from the Newcastle Herald.

Mr Leslie later posted a message on Fit N Fast’s Facebook page, calling on the company to cease using the ‘‘quickie’’ branding to protect its employees from harassment.

‘‘I understand you have a marketing campaign around this whole ‘‘quickie’’ thing but you’ve got to be kidding yourselves by making an employee wear this advertisement branded on their clothes,’’ Mr Leslie’s post read.

‘‘I think it is so irresponsible of Fit N Fast and potentially a failure of your duty of care towards your employees, in particular your female employees. ‘‘I consider it tasteless, tacky and cheap to use a suggestive buzzword to capture business. ‘‘As a concerned social observer I would ask that you cease branding this slogan on your uniforms and remove any other wording that suggests how I can ask for a ‘‘quickie’’. ‘‘This isn’t a case of ‘‘we are all adults’’, this is a case of removing physical objectification.’’

Mr Leslie’s post sparked debate about the issue of misogynistic or sexually suggestive slogans. The majority of people agreed with Mr Leslie, but there were some who thought staff would only wear the shirts if they felt comfortable or said the matter was between the company and it’s employees.

But Mr Leslie disagreed.

‘‘Even if you imagine their employees are genuinely happy to wear this slogan it certainly does not reaffirm the employee duty of care Fit N Fast have to eliminate sexual harassment within the workplace, nor is it socially responsible to promote sexual objectification and place ammunition in the hands of an individual to harass the wearing of such a slogan,’’ he said.

The post also prompted a response from Fit N Fast.

‘‘Thank you so much for taking the time to voice your concern for the welfare of our team members,’’ the reply said. ‘‘It’s great to know that there are caring people in society – especially given the recent events in Sydney.

‘‘We all need to look out for each other. So, thank you!

‘‘We absolutely apologise for any offence caused to you. It was never our intention.’’

Not content with a simple apology, Mr Leslie urged Fit N Fast to change the slogan and protect its employees.

‘‘We would never enforce a team member wear anything that they felt objectified them or potentially exposed them to harassment,’’ Fit N Fast responded.

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